Our garments and accessories are handcrafted with love by our team of incredibly talented local artisans from India. Over the years, we have nurtured and grown a family of over 700 skilled artisans from local communities. Each piece crafted is a labor of love, using trusted age-old methods, with fabrics that are built to last.
Fairtrade practices and sustainability lies at the core of our ethos as a brand, and this philosophy drives every decision taken at each stage of creation - from conceptualization, designing, sourcing, production to waste management. We are invested in grooming our artisans for leadership roles, and constantly equip them with diverse skill sets through training workshops. We are proud to nurture our pool of in-house talent - many of our artisans go on to head our in-house committees, leadership roles, and senior managerial positions.